Product photography, as the name suggests, differs from other types of photography in that it shows and sells a product. Photography of jewelry products requires the use of special techniques that capture the beauty and fine details of jewelry and, at the same time, convey its brand. Having a consistent look in all your product photos is an effective way to promote your brand image. To achieve this consistency, lighting, camera settings, product position, and equipment must be consistent at every product photo session.
To make sure you capture jewelry videos with quality audio, find a quiet place and use an external microphone to record quality voice. Without this, it's best if you don't have audio or just use background music that evokes the mood you want your viewers to feel when they look at your jewelry. When all else fails, you can always resort to writing attractive captions to tell the story of your product. I photograph fine jewelry with gemstones and small diamonds, and capturing the details and cutting the stones requires good resolution and a sharp lens.
The depth of field is minimal when shooting so close. Tilts and swings aren't the solution with small objects if you want them to be sharp everywhere when you're shooting very close. The stacking and composition of spotlights are widely used. Many people assume that using the phone's flash will improve image quality, however, it can have the opposite effect.
Using the flash will soften the image and will not show all the wonderful sparkles and details of the jewel. Natural light will add more depth to the piece, allowing people to imagine the jewelry in real life. Using the right equipment, lighting, and photography techniques is essential to achieving high-quality jewelry product photography. Collaborating with a professional product photographer who shares your vision of perfection, fine details and luxury, and who has extensive knowledge and experience in the luxury jewelry industry, ensures that the photos of your jewelry products always look polished, consistent and in line with your brand image.
